About Us

The Founder

Maha Zouine Gültekin

Maha founded Elitario-PR Communications in 2017 under the Name of MAHAZ with a head office based in Abu Dhabi, in the United Arab Emirates after garnering years of studying and invaluable experience in the field of Fashion Design, Image Consulting, and PR in one of the best fashion schools in the world, Parsons in NEW YORK, US. 

Guided by her entrepreneurial spirit and passion for the industry, she built a team of dedicated professionals and together they turned the boutique agency into one of the leading luxury Fashion PR agencies in the region in less than a decade, having won over notable names in the world of luxury fashion, beauty, lifestyle, and hospitality. The creative and strategic counseling services provided by Elitario-PR and its vast network of media and influencer contacts have aided the ever-growing portfolio of brands in establishing a solid reputation and presence in the region.

Since 2022 Maha has been driving the agency forward in a bespoke office in Istanbul under the Name of ELITARIO-PR , broadening the company’s international talent pool, and introducing a new roster of global partners to the Middle East.

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